Here is an unusual little item, an original Sunny Jim “Be A Regular Fellow” button advertising “Force” Bran-Dandies cereal in the early 1900’s. Sunny Jim went through many incarnations throughout his tenure as Force mascot, but I believe this version was designed by W. W. Denslow, the original illlustrator of the Wonderful Wizard of Oz. The character on this button looks just like the character in Denslow’s known advertising booklet from 1910, Around the World with Sunny Jim (see bottom photos, booklet not included). I’m guessing they added the red stripes to his pants for more color on the white background of the button.
The button is in fair condition, with crackling to the front surface and oxidation on the back. Stamped Bastian Bros, Rochester, NY on the side.