Here is an unusual little item, a tiny Story of Sunny Jim booklet advertising “Force” toasted wheat flakes cereal. It depicts a W W Denslow-like Sunny Jim on the front. Sunny Jim went through many incarnations throughout his tenure as Force mascot. This version seems to be based on that designed by W. W. Denslow (the original illustrator of the Wonderful Wizard of Oz) in Denslow’s advertising booklet from 1910, Around the World with Sunny Jim. See bottom two photos for comparison, that Around the World booklet not included. The booklet is just about 2″x3″ and 24 pages (American Lithography Company, NY) and is in very good condition.