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SUNNY JIM Cereal WW Denslow Button Oversized Blue Not Pinback Oz


In stock


Here is an unusual item, an original “Be Sunny” button advertising “Force” cereal in the early 1900’s. Sunny Jim went through many incarnations throughout his tenure as Force mascot, but this version is after that designed by W. W. Denslow, the original illustrator of the Wonderful Wizard of Oz, for his 1910 advertising booklet, Around the World with Sunny Jim (see bottom photos, booklet not included). The button is unusual in that it is larger than the other Sunny Jim button’s I’ve sold, does not say “Sunny Jim” or anything else, and is not a pinback, but instead has a hole on the back with some kind of fabric inside. So maybe an actual clothing button? I can’t find any others like it online.

The button is in very good condition, with light surface wear to the enamel. A large 2″ in diameter. Enjoy